In sports betting, which is more popular but where average spending is lower, researchers estimated that 290,000 sports betting accounts lost more than £2,000 in a year. “The government must impose stake limits along with strict affordability checks at a threshold that protects people most impacted by the cost of living crisis.” “This is why online gambling firms have been so resistant to affordability checks,” said Matt Zarb-Cousin, of campaign group Clean Up Gambling. The top 10% of accounts – those who wagered more than £4,568 a year – contributed 79% of operator revenue. The report, carried out between 20, underscores the industry’s heavy reliance on a small group of heavy gamblers. The £10bn industry has lobbied hard against stricter regulation.
Zoë Osmond, chief executive of the charity GambleAware, which commissioned the report, warned that “harms from gambling are falling disproportionately on the poorest communities”, with the cost of living crisis likely to exacerbate the trend.Ĭampaigners have called on the government to use its ongoing review to curb online slot machine stakes, similar to the £2 limit imposed on fixed-odds betting terminals (FOBTs) in 2019, among other measures such as tighter restrictions on advertising. Labour MP Carolyn Harris, who leads a cross-party group of MPs examining gambling harm, said: “The industry is lining its pockets with money from those who can least afford it and with the current cost of living crisis, it is even more vital that the government takes the necessary steps to protect vulnerable people immediately.” Losses across all types of online gaming were “strongly skewed” towards the most deprived areas, the report found, with the 20% poorest regions supplying 25% of industry revenue. While gambling is male-dominated overall, this group was more likely to include women.įirms derive 40% of their slots revenue from just 1% of players, who lost an average of £10,491 each on the games, which carry disproportionately high rates of addiction.
Virtual slots were singled out for particular concern, with 50,000 individuals found to have played for the equivalent of eight full days in a year, losing £5,000 on average. In practice the number of people suffering such losses is likely to be much higher, because the data covers just 37.5% of the British online gaming market. Researchers from the National Centre for Social Research (NatCen) and the University of Liverpool raised particular concerns about online gaming, a £4bn-a-year category that includes online bingo and casino, but which is dominated by virtual slots.Īn estimated 129,000 gaming customers lost at least £2,000 in a year, more than the average home gas and electricity tariff, according to analysis of 140,000 accounts with seven gambling firms.
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